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We always knew our frontline colleagues are exceptional, but the past year has proven that they are even more than that - they are our true heroes.

On this July 19th, we wanted to express how great our frontline heroes are. That is why we are inviting all our colleagues and our communities in Quebec to come together to celebrate our frontline colleagues as part of the Grocery Heroes Day.

Thank you very much to our colleagues who embody our motto: ""We are a family nurturing families"".

We are lucky to have you on our team!

Every day, they rise to the occasion to protect and feed our communities. Whether it's maintaining an optimal distribution network or ensuring our shelves are stocked with the items our customers are looking for. They work with dedication and collaboration, making the pride of our banner - so now is the time to tell them how much we value them!